FAQ

Frequently Asked Questions about SEO

Because Google looks at links to a Web page as a vote, it’s not easy to cheat the system. The best way to make sure your Web page is high up on Google’s search results is to provide great content so that people will link back to your page. The more links your page gets, the higher its PageRank score will be.
Weeks, months or sometimes years. It depends on what niche your website is in, what resources you are allocating for SEO and how good are the backlinks you are building. A large and solid website could see results in a couple of weeks while a new website might have to wait months. SEO is an ongoing process, and you are never “done”.
No, Never! SEO is not an exact science and no one can guarantee that you will reach the first page or top three positions within a few weeks or months. Those that give such guarantees are scammers trying to take advantage of people with little SEO knowledge.
Not always. To rank high in Google, it’s important to have high-quality content that provides value to your readers. However, this doesn’t mean that your success is guaranteed. There are other websites that could have content that’s at least as good as yours. Everyone wants to rank high in Google, but after all, backlinks will be the ones to make a difference. The recipe for SEO success is high-quality content and backlinks from authoritative domains. One without the other will not work.
Yes, it’s possible to get a penalty for linking out to websites that are unrelated or sites that have a penalty. When you link to a website, Google looks at your link as an endorsement you make for that site. If you endorse websites that have SEO problems or they have an overall bad reputation, chances are you’ll get a penalty as well. If you are not sure the website you are linking to is good, you should link using a rel nofollow attribute.
Yes, unfortunately. Some competitors might use unethical ways to outrank you. Negative SEO is a common practice in competitive niches like insurance, payday loans, etc. To protect your website from such brutal attacks, you should always monitor the backlinks your website is getting. If you think someone if building bad backlinks to decrease your website value, you should quickly create a diavow report and submit it to Google.
Yes. We’ve seen numerous cases when website owners had no clue that their sites were penalized or filtered by Google’s algorithms. Most often, Google Panda decreases your website’s rankings because of thin content. Your site can also get a penalty for having too many ads above the fold or for not having a mobile friendly website.
Numerous studies have shown that websites with long and engaging content ranks higher in Google. Articles with more than 2000 words have higher chances to rank high. Your content must be well documented and offer value to your readers by answering their most important questions and offering useful tips.
Buying backlinks is fine, as long as they are nofollow. If you are buying backlinks to improve your SEO, you might be penalized. Buying links to manipulate the search results is against Google’s guidelines.
Not as big as some might think, but yes, it’s an SEO ranking factor. If your website is loading quick enough, it will not be affected. However, if your site takes 10 seconds to load, it will not be a surprise if Google decides to decrease its rankings.
Yes. Google has a special algorithm to detect pages that have too many ads above the fold. If your website has a bad overall user experience and has too many ads, your website might be pushed to 2nd or 3rd page in SERPS. Don’t use too many ads, whether it’s Adsense or another provider.
A sitemap will not give you an SEO advantage, but it will help Google easily find and index all your pages. More pages indexed means more chances to rank your site in the SERPS; Therefore, it’s best to create a sitemap.
When your rankings go down, it could be because of several reasons. These are the most common scenarios: Google has released a new algorithm update that might have affected your site. Google has released a new algorithm update that might have affected your site. Your website has lost some good backlinks causing your domain authority to decrease. Your website was penalized/filtered by Google because of violating Google’s guidelines. First check your Google Webmaster Tools account to check if you have errors or messages related to this issue. Your competitors have improved their SEO and have outranked you.
If your website goes down for a short period, there’s no reason to panic. Even if Google might temporarily decrease your rankings, they will go back once your site goes live again.
Your content should be nicely structured and easy to read. Use paragraphs and a friendly language. Communicate with your readers instead of writing plain text (you are not Wikipedia). Where possible, use bullets and numbered lists.